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SOCIAL MEDIA

Maximize Traffic and Visibility with SEO Strategies

Overview: In this Case Study, the client wants to increase organic search visibility, drive targeted traffic, and boost online bookings for their adventure packages. Assumption: We were expecting that by improving the website’s search engine optimization, optimising relevant keywords, and enhancing the user experience, the client’s Travel agency could achieve higher rankings on search engine results pages (SERPs) and attract more qualified organic traffic. What we did: Results: After implementing the SEO Strategies, we have got the following results:  Organic Traffic: Google SERP: 

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INCREASED THE NUMBER OF SUBSCRIBERS ON YOUTUBE

OVERVIEW: Carry a tune Studio is a music production and it streams online as well, with this they do offer foremost quality of music composition, mixing and mastering, music video production and editing, Vocal Tuning, minus one track and many more services producing quality music. In the music industry, the utmost important thing is to reach the right audience through online presence. Social media always helps you to find better clients and establish yourself in the market of this industry, and Carry A Tune Studio’s SMO objectives inclined with these. Client Requirements & Objectives:  The goal is to find the right audience so that we can convert them into potential customers and also generate effective leads for their online music production sudio’s presence in the industry. With an effective conversion, Carry A Tune also wants their video titles and samples so that they can reach the desired audience and let them find out about the studio’s services. What we did? Here in this part, we are going to show the results in pictures that we did for Carry A Tune Studio. The Result: As a result, we just optimised the social media presence of Carry A Tune studio that enhances the watch hours, interactive content(both audio and video), and helps in increasing the number of subscribers on YouTube. On the other side of YouTube, we provided SMO needs by creating their presence on several social media platforms like Instagram, Facebook etc. By putting consistent efforts on both Instagram and Facebook their followers and engagement increased and the reach has been growing constantly. 

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GETTING 3X ENQUIRIES THAN BEFORE 

BACKGROUND:  Versa-Tile Kitchen & Bath is a kitchen and bath remodelling company in Ottawa, Ontario. They asked for our help to improve their social media presence. WHAT WE DID:  👉 Update Website and SEO. After auditing the website of this client we saw that the website had some issues with receiving conversions and the basic on-page conversion was also missing. Then we saw that the information was great but there was too much text and that too not easy to read.  So, we decided to summarise the information by making the context bigger. The meta tags titles and description is missing from all pages.  Then we added meta tag titles and descriptions on all the pages. We updated all the pages, added images and videos where necessary, and added more opt-in forms to make it easy for the user to get in contact with him. 👉 Social Media Management 👉 Facebook Advertising RESULTS We have achieved: People Reach – 6,628 Avg Cost Per Conversion – $12.43 Conversion –  18

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GAINED MORE FOLLOWERS, MORE ENGAGING POSTS AND FEATURES

OVERVIEW:  Vault designs is basically a wallet brand that offers high quality vaults. It also provides protection like RFID, along with it they provide an optimal card holder. They are basically from the UAE, but provide their services across the world.They are focusing on the creation of informative posts and graphics for their users and potential customers so that they can understand the quality of their product. In the beginning their Major concern was brand visibility and presence, along with it they were also concerned about a target audience which in turn enhanced their sales and conversions. Client Requirements & Objectives As the marketing and advertising industry grows on social media these days, the client wanted to increase their brand’s presence on the social media platforms like Facebook and Instagram. Their primary goal was to expand their customer base and communicate with their customers and clients, also they want to monitor their product feedback and reactions on social media. Their main goal was to boost the conversions, sales and revenue while building a strong reputation in the market. What we did? The Results:  So, with an active presence on various social media platforms, we helped them to gain more followers, more engaging posts and features. This presence utilising various relevant informative graphics and video content along with interactive content and captions, their reach increased multiple folds and their brand became more prominent in the market and among the customers. We have helped them gain conversions through these platforms in direct sales. Utilising several social media advertising strategies, we optimised their presence while keeping the brands’ pages engaging.

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GROWING BRAND AWARENESS ON VARIOUS SOCIAL MEDIA PLATFORMS

Overview Geo Honey is basically a brand that delivers a pure raw honey. They have the SMO plans and those plans helped them to grow the online presence of clients and also they supported them in increasing sales and improving profits. They also helped them in creating awareness of the brand by looking into more opportunities in the market.  It also helped in increasing their interaction with the customers and made them establish themselves as the authentic honey brand across the globe. Client Requirements & Objectives Being a global brand, they just want the presence of international social media so that they can create a brand identity and presence. They require interactive social media accounts so that they can communicate about the services and the products of their brand to the customers or client. Keeping this in mind, their social media growth was supposed to convert into productive sales and potential customer base enhancement. What we did? The Result: So we helped them in growing their brand awareness on LinkedIn, Instagram, Youtube and on Facebook. Finally we have created a monetized parameter for their YouTube channel to increase their visitors as well as their watch hours. We also helped them with the interactive graphics on LinkedIn and on Instagram for the reach and visibility. Geo Honey is a global brand and the content for all the SMO strategies has to be different according to the international standards. 

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INCREASED POTENTIAL LEADS AND DECREASED CPC

Having a service based website, the client demanded generation of better potential leads and got increased regular yet relevant traffic. They wanted us to: What we did? The Result So we have got a challenge to increase potential leads & decrease CPC (click per cost ) . We created a Search campaign & display campaign to improve the leads and customer support. These campaigns precisely targeted keywords. Our optimised campaigns with interactive graphics and marketing tactics worked great to improve their revenue by converting the leads.

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