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We had a client in the travel industry, for more than 10 years, initially relied on old and referral leads. After attempting Google ads independently, they recognized the necessity of a PPC expert. Then they approached us, we analysed their goals and made a comprehensive campaign optimization plan.

What we did:

  • Competitor Research: Reviewed their packages, offers, landing pages
  • After discussing with the client, we improved the offering and landing pages.
  • Targeted tour packages related keywords, some competitor’s keywords.
  • Started remarketing Ads 
  • Made better use of negative keywords to filters low-quality clicks 
  • Better campaign management. 


  • 260.42% Increase in lead generation
  • Able to save up to 23% more on each lead.

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