Overview: We had a client in the travel industry, for more than 10 years, initially relied on old and referral leads. After attempting Google ads independently, they recognized the necessity of a PPC expert. Then they approached us, we analysed their goals and made a comprehensive campaign optimization plan. What we did: Result:
260% INCREASE IN LEADS Read More »
Overview: A travel agency helps users to organise, book, and track the trips efficiently. The online travel portal helps users track real-time ticket pricing and check the availability of flights, trains and buses. Objectives: Challenges: Solution: Results:
#1 Ranking Keywords by 144% through SEO Read More »
Overview: A Law firm wanted to conduct a site migration of their content and shift their online presence on a new domain. Challenges: Solution: Results:
4175% increase in monthly leads in 10 months Read More »
Overview: A Law Firm stuck with static results. So, they approached us to rebuild their efforts in Google Pay-Per-Click (PPC) ads to boost their online leads and overall conversion. Problem: Solution: Results:
17% Increase in Conversions Read More »
In today’s digital landscape, conquering Google’s search rankings is crucial for any business. Local SEO is the key to enhancing your online presence within specific geographic areas. Let’s dive into the strategies that will propel your business to the forefront of local searches.
Local SEO Tactics for Dominating Google’s Search Rankings Read More »
There are several reasons why it can be difficult to rank a website on Google: Overall, ranking a website on Google is a complex process that involves many factors, and it can take time and effort to achieve high rankings.
Why it is Hard to Rank Your Website on Google Read More »
Google My Business is a powerful tool for local businesses looking to increase their visibility and reach potential customers. Optimizing your listing can help you rank higher in Google’s search results, making it more likely that people will find your business when searching for relevant keywords. Here are a few tips to help you optimize your Google My Business listing and improve your chances of ranking in the top spot: By following these tips, you can improve your chances of ranking in the top spot on Google’s search results and reaching more potential customers. Remember, Google My Business optimization is a continuous process, so keep an eye on your listing and make updates as needed.
How To Optimize Your Google My Business Listing for 1st Position on Google. Read More »
“Empires were not built in a day, nor homes in an hour.” —E. A. Bucchianeri This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands. Like a great Empire Canva hasn’t achieved this success overnight. It’s taken years of smart decisions, brilliant execution and prolific vision to build their brand. We’ll be diving deep into the marketing tactics that have helped them acquire 4+ million backlinks and over 270 million visitors a year. This is not just a guide to understanding how Canva dominated the SERP. It’s a masterclass on how to create a content marketing empire that drives real results. In this essay you’re going to learn: How to create content for user intent The role of content directories for SEO How to create scalable landing pages How to create a scalable backlink program The role of responding to current trends for products How to reach thousands of people through your blog An opportunity that even Canva has overlooked So if you want to scale up your content, get more traffic and create a content marketing engine that runs as smooth as butter, you’re going to love today’s essay. This is the story of how Canva was able to create a backlink empire. Let’s get started.Want SaaS teardowns delivered to your inbox?Sign up for the Foundation Labs newsletter today.JOIN THE LAB Using Search Intent To Inspire Landing Pages Canva has two key landing pages for most of their use cases: A page for discovery and a page for creation. Check out the examples below. On the left, we have a page for people who want to design a certificate, and on the right we have a landing page for people looking for certificate templates. Both types of searchers are trying to find a solution like Canva, but the way they view their problem is different. The landing page on the left, which is ranking for phrases like “design certificates” and “create certificates,” gets 16,000 visits a month. The landing page on the right, which ranks for phrases like “certificate template” and “free certificate template,” generates 33,000 hits a month. Both of these landing pages have a role to play in Canva’s SEO strategy, which we’ll dive into throughout this essay. But at the core, Canva’s success with these landing pages comes down to a few fundamental ideas: Understanding the intent of the person using Google Develop a parent and child relationship for other landing pages Create a scalable landing page structure An investment in backlink outreach Creating a strong content culture Understand the intent of the person using Google Search intent is a fundamental part of SEO, but it’s often overlooked by marketers and content creators. Most SEOs only focus on keyword volume when they should be thinking about the intent behind those keywords. Search intent is the goal a person has when they type a query into a search engine. There are four key types of online search intent: Informational: Looking for information (e.g., “who is Prince?”) Navigational: Looking to get somewhere specific (e.g., “Canva blog”) Transactional: Looking for an asset to buy, use or download (e.g., “create invitation”) Investigational: Trying to compare assets (e.g., “Canva vs. Adobe Spark”) Let’s revisit those two landing pages from Canva. Both appeal to transactional intent, but one landing page attracts those who want to do something (“create certificates”) while the other attracts those who want to discover something (“free certificate template”). Using terms from Canva’s site architecture, we’ll call these two types “Create Pages” and “Template Pages.” Create Pages: Use Case CertificatesTitle: Free online certificate maker: create custom designs onlineTop Keywords: certificate maker, create certificate, make your own certificateVolume: 16,000 / month Template Pages: Use Case CertificatesTitle: Customize 1,649+ certificates templates onlineTop Keywords: certificate template, free certificate template, award certificate templateVolume: 32,400 / month Landing Pages & A Directory For Niche Intent & Use Cases One of the strategies that Canva has embraced to perfection is the use of content directories focused on different use cases and long tail keywords. The site architecture being used for both do (Create) and discover (Template) pages is a thing of beauty: For example in the the do (create) pages for “invitations” the URL would be: Canva.com / templates / search / invitations / save-the-date / invitations is the asset and / save-the-date is the niche-asset For the discover (template) pages for invitations the URL would be: Canva.com / Create / Invitations That URL would have a link that then drove back to various invitation templates like: Canva.com / templates / search / invitations / save-the-date Canva.com / templates / search / invitations / christmas Canva.com / templates / search / invitations / wedding Canva.com / templates / search / invitations / baby-shower Across the entire site, we found that Canva has more than 55 parent pages, each with up to 78 child pages. For example, here’s a look at the parent and child relationship for landing pages focused on “Invitations” and the various keyword variations that make up child landing pages (aka niche types of invitations): This isn’t even all of the child pages for invitations. There are 73 of them in total! But each of these child pages has been able to capture quite a few backlinks and as a result generate a significant amount of traffic. The “Invitations” category alone has 900 backlinks and generates more than 65,000 organic visitors per month across the parent and child pages. WHY BACKLINKS MATTER: Backlinks are valuable for SEO because they act as a vote of confidence from one site to another. Search engines track backlinks to determine the trustworthiness of your content—the more links your page can get from other trusted pages, the better that page will look to search engines. All resource metrics can be analyzed and monitored by a backlink management tool, which will show the authority of the domains, links types (dofollow or noffolow), website traffic, etc. Here’s a snapshot of the distribution
The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation Read More »
By the end of July 2021, Google plans to scale out broad match modifier (BMM) keywords. You won’t be able to construct new BMM (Broad Match modifier) keywords using the +keyword notation. “Existing BMM keywords, on the other hand, will continue to operate with the updated phrase matching behavior,” Google stated. The properties of the ad, such as the bid and status, may still be changed, but if you want to change the keyword text, you’ll have to convert it to phrase match”. It’s a good idea to convert your keywords if you haven’t already because current BMM keywords are already processed with the extended-phrase match behavior. You’ll be able to gather new keyword metrics sooner rather than later now that you’re not dealing with a deprecated match type. It may also make account management simpler. Use the “Remove redundant keywords” advice to spotlight the BMM keywords when the term occurs as a phrase match in the same ad group. To make your job easier, Google has provided bulk edit solutions within Google Ads and Google Ads Editor, allowing you to quickly change BMM terms to the match type you require. A BMM keyword is removed and replaced with a new keyword of the same match type when it is converted. This means that the statistics for the new keyword will start again, but advertisers will still be able to access the previous performance data for the old BMM term. Predictably, many marketers in the community disagree that eliminating the modified wide match type gives them greater power. Rather, it appears to be in keeping with Google’s goal of automated/smart bidding, they claim. “As a result of this change, accounts that rely heavily on phrase match keywords might expect a rise in ad impressions, clicks, expenditures, and even conversions. With the ‘more broad phrase’ match, these keywords will be more versatile, allowing businesses to reach visitors they couldn’t previously.” According to Google, this change is going to bring the best of broad match modifiers into phrase matches. The reason for this, according to Google, is that phrase match and broad match modified keywords “often serve the same use cases, and that by combining the two, you may reach more of the appropriate customers.” This update also gives you greater control over your keywords and makes it easier to manage them in your account (by saving you time spent monitoring particular phrases). However, many marketers in the community disagree that eliminating the modified broad match type will offer them greater impact. Instead, they claim that it appears to be in keeping with Google’s goal of automated/smart bidding, with Google in charge. Advertisers may see an increase or decrease in traffic. User queries that previously matched to keywords in one match type may now be eligible to match to a phrase or a historical BMM keyword, resulting in a shift in volume. As a result, marketers must monitor their accounts and, if required, adjust their spending to match the increasing volume. A list of other outstanding practices is also included in the document.
In Late July, Advertisers Won’t be Able to Generate New BMM Keywords! Read More »
Yesterday was really something. Got up early in the morning as we were going to visit Google India. Day started with a really hectic journey of 6 hours 260 Kilo ms. Google held a special seminar for Agents and its paid campaign users. The class was called #ProductMasterclass. There we get to know tips and tricks about #AdwordsSearch, #DoubleClickCampaignManagement, #Analytics&Analytics360*, #Attribution360. The main thing we learned about was Attribution 360. It is product that coming really soon in India but is already working in United States. This is going to to be big transformation in #PaidMarketing as it will provide you such a great statistic view with the help of which you may boost the results far much faster than its been done till now. The class was for more than 7 hours and we really enjoyed our visit there. The instructors were very highly expert in their work and the way they taught us was really great. We had laugh out’s there we had serious discussion’s and last but not least we had a great meal. Google is really serious in what they do. Google’s pantry was far much bigger that my office. And serving different kind of meals. A day well spent. Thanks
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