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Got 17 leads from PPC in 2 months

Overview: A Law firm focused on car accidents, truck accidents, motorcycle accidents, and bicycle accidents. They approached us for keyword strategy and for landing page development. Challenges:  Low quality trafficWrong Keywords Focus Missing landing page Questionable search volume Solutions:  Results:       We went from 1.5% to 16% CTR. That’s a jump of 1053.33%     Our conversion rate went from 0 to 5.61%      We generated 17 conversions (leads)     Further the our cost per lead (CPL) stands at an impressive $400

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Double the Revenue In One Year

OVERVIEW:  This is a case study about how the criminal defence law practice doubled the monthly revenue from a year ago. Below are the improvements shown in that time period. The first one shows initial keywords and rankings when we started working with them at the end of August of 2019. BEFORE:  In the starting of the criminal defence law firm, we observed a total of 751 visitors, of which 390 originated from organic traffic. After 8 months with a modest SEO budget traffic had increased to 973 total visitors with 616 coming from organic traffic. Here we can see that the overall traffic had increased to over 1,100 overall visitors with 869 coming from organic traffic. AFTER RESULTS:  1. We created more robust strategy over four months, which involved increased budgets for content, on-page optimization, link building, and social media, we achieved significant results. In the final month, overall traffic soared to 2,937 visitors, with 2,011 sourced from organic traffic 2.  OVERALL RESULTS: 

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Website Redesign and SEO Strategy Improves the Organic Traffic by 104.19%

Overview:  Three insurance agency owners jointly founded an Insurance Solutions to provide Specialised policies to artisan contractors. Their goals are clear to uplift their website and boost its performance with a robust design and SEO strategy.  Challenges:  After conducting a comprehensive SEO audit of their website and uncovered multiple issues. We come up with the following conclusion:  👉 Poor target keyword optimization 👉 Very poor local visibility 👉 Broken links 👉 User experience issues The Solution:  Website redesign Worked on their NAP scores Link building A regular stream of new content The Results:  Increase in form fills from the website i.e +381.25%. Increase in total no. of calls i.e +1,300% Organic traffic increase i.e +104.19% Increase in new users i.e +73.57%

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Growth of 98% in Organic Traffic & 102% in Leads

Overview:  The insurance company hired us with the specific purpose of improving their website’s performance through a robust design and SEO strategy. Challenges:  After conducting a comprehensive SEO audit of their website and uncovered multiple issues. We come up with the following conclusion:  👉 Website setup issue 👉 On-site issues 👉 Poor local visibility online 👉 Goals and objectives The Solution: Redesigned their website Content strategy & marketing Google Business Profile Backlink building Brand awareness campaigns The Result:  Organic traffic increase i.e +98.31% Increase in new users i.e +141.34% Increase in contact and quote form submissions i.e +102.32% Increase in calls from Google Business Profile i.e +49.14%

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328.71% Boost in Organic Leads 

Overview:  A man named Matt Fuller created a Comprehensive Apartment Program (CAP) and later it is known as Fuller Insurance. They had a website but it was not generating the expected traffic and leads. They approached us to drive consistent organic traffic and quality leads to their website. Challenges:  After conducting a comprehensive SEO audit of their website and uncovered multiple issues. We come up with the following conclusion:  👉 Low-quality traffic 👉 Keyword Optimization issues 👉 Goals and objectives 👉 Poor user experience The Solution:  On-site fixes UX/UI fixes Conversion optimization Content marketing Results:  Increase in conversions from the website i.e +328.71% Increase in total no. of calls i.e +230.69% Traffic increase on the website i.e +19.49% Increase in new users i.e +16.41%

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The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation

“Empires were not built in a day, nor homes in an hour.” —E. A. Bucchianeri This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands. Like a great Empire Canva hasn’t achieved this success overnight. It’s taken years of smart decisions, brilliant execution and prolific vision to build their brand. We’ll be diving deep into the marketing tactics that have helped them acquire 4+ million backlinks and over 270 million visitors a year. This is not just a guide to understanding how Canva dominated the SERP. It’s a masterclass on how to create a content marketing empire that drives real results. In this essay you’re going to learn: How to create content for user intent The role of content directories for SEO How to create scalable landing pages How to create a scalable backlink program The role of responding to current trends for products How to reach thousands of people through your blog An opportunity that even Canva has overlooked So if you want to scale up your content, get more traffic and create a content marketing engine that runs as smooth as butter, you’re going to love today’s essay. This is the story of how Canva was able to create a backlink empire. Let’s get started.Want SaaS teardowns delivered to your inbox?Sign up for the Foundation Labs newsletter today.JOIN THE LAB Using Search Intent To Inspire Landing Pages Canva has two key landing pages for most of their use cases: A page for discovery and a page for creation.  Check out the examples below. On the left, we have a page for people who want to design a certificate, and on the right we have a landing page for people looking for certificate templates. Both types of searchers are trying to find a solution like Canva, but the way they view their problem is different. The landing page on the left, which is ranking for phrases like “design certificates” and “create certificates,” gets 16,000 visits a month. The landing page on the right, which ranks for phrases like “certificate template” and “free certificate template,” generates 33,000 hits a month. Both of these landing pages have a role to play in Canva’s SEO strategy, which we’ll dive into throughout this essay. But at the core, Canva’s success with these landing pages comes down to a few fundamental ideas: Understanding the intent of the person using Google Develop a parent and child relationship for other landing pages Create a scalable landing page structure An investment in backlink outreach Creating a strong content culture Understand the intent of the person using Google Search intent is a fundamental part of SEO, but it’s often overlooked by marketers and content creators. Most SEOs only focus on keyword volume when they should be thinking about the intent behind those keywords. Search intent is the goal a person has when they type a query into a search engine. There are four key types of online search intent: Informational: Looking for information (e.g., “who is Prince?”) Navigational: Looking to get somewhere specific (e.g., “Canva blog”) Transactional: Looking for an asset to buy, use or download (e.g., “create invitation”) Investigational: Trying to compare assets (e.g., “Canva vs. Adobe Spark”) Let’s revisit those two landing pages from Canva. Both appeal to transactional intent, but one landing page attracts those who want to do something (“create certificates”) while the other attracts those who want to discover something (“free certificate template”). Using terms from Canva’s site architecture, we’ll call these two types “Create Pages” and “Template Pages.” Create Pages: Use Case CertificatesTitle: Free online certificate maker: create custom designs onlineTop Keywords: certificate maker, create certificate, make your own certificateVolume: 16,000 / month Template Pages: Use Case CertificatesTitle: Customize 1,649+ certificates templates onlineTop Keywords: certificate template, free certificate template, award certificate templateVolume: 32,400 / month Landing Pages & A Directory For Niche Intent & Use Cases One of the strategies that Canva has embraced to perfection is the use of content directories focused on different use cases and long tail keywords. The site architecture being used for both do (Create) and discover (Template) pages is a thing of beauty: For example in the the do (create) pages for “invitations” the URL would be: Canva.com / templates / search / invitations / save-the-date / invitations is the asset and / save-the-date is the niche-asset For the discover (template) pages for invitations the URL would be: Canva.com / Create / Invitations That URL would have a link that then drove back to various invitation templates like:  Canva.com / templates / search / invitations / save-the-date Canva.com / templates / search / invitations / christmas Canva.com / templates / search / invitations / wedding Canva.com / templates / search / invitations / baby-shower Across the entire site, we found that Canva has more than 55 parent pages, each with up to 78 child pages. For example, here’s a look at the parent and child relationship for landing pages focused on “Invitations” and the various keyword variations that make up child landing pages (aka niche types of invitations): This isn’t even all of the child pages for invitations. There are 73 of them in total! But each of these child pages has been able to capture quite a few backlinks and as a result generate a significant amount of traffic. The “Invitations” category alone has 900 backlinks and generates more than 65,000 organic visitors per month across the parent and child pages. WHY BACKLINKS MATTER: Backlinks are valuable for SEO because they act as a vote of confidence from one site to another. Search engines track backlinks to determine the trustworthiness of your content—the more links your page can get from other trusted pages, the better that page will look to search engines. All resource metrics can be analyzed and monitored by a backlink management tool, which will show the authority of the domains, links types (dofollow or noffolow), website traffic, etc. Here’s a snapshot of the distribution

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A Day At Google Office – Google Attribution 360 and Analytics Master Class – Gurugram, India

Yesterday was really something. Got up early in the morning as we were going to visit Google India. Day started with a really hectic journey of 6 hours 260 Kilo ms. Google held a special seminar for Agents and its paid campaign users.  The class was called #ProductMasterclass. There we get to know tips and tricks about #AdwordsSearch, #DoubleClickCampaignManagement, #Analytics&Analytics360*, #Attribution360. The main thing we learned about was Attribution 360. It is product that coming really soon in India but is already working in United States. This is going to to be big transformation in #PaidMarketing as it will provide you such a great statistic view with the help of which you may boost the results far much faster than its been done till now. The class was for more than  7 hours and we really enjoyed our visit there. The instructors were very highly expert in their work and the way they taught us was really great. We had laugh out’s there we had serious discussion’s and last but not least we had a great meal. Google is really serious in what they do. Google’s pantry was far much bigger that my office. And serving different kind of meals. A day well spent. Thanks

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Is Your Site in Danger for an ADA Availability Lawsuit? Why It is Important

Accessibility is an important part of running your business and your website. Helping users is not only the right thing to do, but the majority of compliance lawsuits with the Americans with Disabilities Act are focussed at smaller and medium operating businesses. It’s essential to ensure that your business’ website and web content is accessible to all customers, regardless of disabilities. The American’s with Disabilities Act(ADA) has impacted the manner in which the businesses need to work on the web. Presently, like never before giving the best possible site availability is turning out to be certainly more significant, not just because it’s the proper activity to do, to offer all the  guests a chance to get to your items or products, yet in addition that expensive lawsuits against organizations with alleged non-compliance have immediately expanded in the recent few years. Those suits and settlements can contribute to an enormous burden to the organizations. Some may wind up failing by trying to resolve that issue, be it through the court or by out-of-court settlement. Genuinely, no open confronting business is protected from this sort of suit. Smaller and medium-sized businesses, just as huge enterprises, are being sued for comparable availability issues. There were more than 2,200 claims recorded in federalcourts in both the years 2018 and 2019. Much more frightening is most of these claims are focused on the smaller and medium operation businesses, who will doubtlessly feel more of a negative effect than their bigger companions. It’s never been a superior chance to ask yourself “is my site ADA flexible?” All the industries require to agree to site availability laws yet some are bound to be sued These claims can happen basically over any field or industry in any part of the nation, yet before we bounce into that, we should explain a major point of the law’s observations so far. Which sort of site must go along? A site that is related with a business that works an actual customer facing storefront area is positively under the umbrella. That site is seen for an advanced expansion of said organization and can then be dependent upon ADA guidelines. Yet, some have brought up issues concerning whether sites need to comply if they are tied to companies who don’t have an actual shop. Some federal court decisions conclude yes, so it’s inconceivably wise to make your site consistent, actual area or not. Toward the day’s end, you need to do everything you can to limit the danger of managing lawyer costs and the devotion that accompanies lawful commitments. Once more, a wide range of organizations are possible focuses for ADA claims, here we feature a couple of industries specifically.  The real estate industry  An example incorporates claims brought against real Estate sites CityRealty.com, Zillow and Move Inc., again referring to that the sites’ content was not appropriately open to the guests who had visual disabilities. Cases like this have pushed the National Association of Realtors to feature the issue of ADA consistency to its individuals. Also, One of the many examples is of the Compass Real Estate, sued by a plaintiff who assured their site had boundaries for blind clients. They noticed that alt text for the pictures were absent. Alt text is utilized by screen users to introduce descriptions of pictures to the individuals who have vision issues. The Healthcare Field  Medical services sites need to be one of the main spots to keep up to date consistency for availability. All things considered, in the event that somebody lives with any disability, the probability of them visiting sites for medical care practices would be apparently high. There are numerous medical care service providers that have just been the subject of settlements and claims corresponding to non-compliance, a portion of the notable cases rotating around visually impaired guests not having the accessibility to get to data on said sites. Huge numbers of these suits, like other enterprises, rotate around screen reader gadgets being not able to appropriately depict site content to clients. The organization, which has a large number of websites, believes that there are more ways to find unrecognized content. For example, HCA Holdings has been accused of making its health facilities and 100 or more hospital websites inaccessible to blind people. The Automotive Field  In this case, the car dealership or a specialist car shop must also be informed about ADA. Dealer website issues have spread to California, New York, and Florida. A wise example comes from Florida. Florida-based John Carlos Gill, who is visually impaired, sued about 50 car dealerships in the state for website failure in 2019. Gill said he could not access the content of their websites because the websites were not working with his screen reading software. In The Educational Sphere Plenty of Tertiary Education Organizations have observed complaints, availability, settlements and claims. An example is of a visually impaired person who filed a case against 50 colleges because of the screen reader problems with the site’s pages. Public schools must comply with the rules and regulations as ADA requires the public services and facilities to be available for the blinds. An accessibility case is a good example of a hearing impaired person. In the year 2015, a plaintiff filed a lawsuit against MIT-Harvard, alleging that the school’s online teaching platforms did not provide proper access to deaf people. Harvard eventually changed its platform through a definitive agreement. Finance Industry Here are some large parts in the financial services  and banking ventures who have been serving claims or been given complaints with respect to their web applications or sites: Charles Schwab Bank of America HSBC First Union Washington Mutual H&R Block A key example is Bank of America, which underwent legal scrutiny following plaintiffs’ allegations that their website experience was inaccessible to blind people. As per the agreement below, the company worked to gradually upgrade the site while also promising to implement ATMs that spoke to consumers. It can definitely be said that these

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