Overview:
A Law firm focused on car accidents, truck accidents, motorcycle accidents, and bicycle accidents. They approached us for keyword strategy and for landing page development.
Challenges:
Low quality traffic
Wrong Keywords Focus
Missing landing page
Questionable search volume
Solutions:
- Audience targeting: Used phrases that match the keywords to better target their audience.
- Keywords Optimization: Removed the non-performing keywords. Sorted the rest by priority and efficiency.
- Landing Page: Created dedicated landing pages for the paid search traffic.
- Keywords Strategy: Created a list of keywords on different monthly budgets and forecasted their conversation.
Results:
- +1053.33% jump in CTR
We went from 1.5% to 16% CTR. That’s a jump of 1053.33%
- +5.61 increase in conversion rate
Our conversion rate went from 0 to 5.61%
- +17 Lead increase
We generated 17 conversions (leads)
- $400 CPL
Further the our cost per lead (CPL) stands at an impressive $400
