SEO

BOOSTED ONLINE PRESENCE AND TRAFFIC Overview Sweet Violet Beauty Salon offers various quality services at affordable prices, offering “Home Services” for massages, manicure, pedicure, hair and beauty treatments. The website is designed and built by us apart from the SEO. We tried to implement all the technical SEO optimization during the development phase and then focused on both on-page and off-page SEO after that to deliver the best results they have today. Client’s Requirements The client had a physical outlet and demanded an excellent online presence to knock off the competition and gain the market hold. With our competition analysis and market research, they deduced competitive pricing structure to gain identity. Further, they wanted brand presence and customer reach within their targeted regions in Dubai. The expansion in customer base and number of visitors apart from getting digital presence was their major objective through SEO. What we did? The Results We rebuild our SEO strategy by tailoring it to our client’s specific service areas. This approach boosted their online presence and traffic in targeted regions. We also analysed competitors and optimised keywords, delivering exceptional results in just 6 months. Our efficient appointment scheduling system improved customer satisfaction and brand reliability. This SEO effort increased visitor traffic, enhanced conversion rates, and secured a top ranking on Google.ae.

GROWTH OF SEARCH RESULTS  This Case study shows the growth of search results in the past 5 months i.e from 8 Sep 2022 to 31 Jan 2023.  Initially, When we started in sep 2022 we have, In this I did a set up a new site on a 7-year-old domain that was never used for anything good. Wrote few articles based on keyword research and  “forced” Google to crawl them. Then, I noticed my mistakes or improvements opportunities. Then for the month of October 2022, we have, Here, I used a few high- quality backlinks. Then, I used an attractive image that makes people want to click.  Then for the month of November 2022, we have, For this month, my strategy was almost the same. I just wrote more articles and tried to acquire new backlinks. What I changed is the way of writing titles. Then for the month of December 2022, we have, Here, My focus was on monitoring my rankings, writing new content and improving existing articles Then for the month of January 2023, we have, Here I keep naturally acquiring backlinks, but they were very low quality this month. Then for the month of February 2023, we have, This is the month where I can see the great changes of growth.

 How I Boosted SEO Traffic by 600% in 24 Months!! I always thought SEO studies with this kind of title were written by snake oil salesmen. After all, stating you raised someone’s organic traffic by 600% can’t be real, right and especially when that person is a multiple-time New York Times best-selling author who already had a lot of traffic.  I didn’t think it could have been several years ago. Back then, I tried every SEO technique I could that is known to man in hopes, thinking if any of it could work. What Did I Do: Sad reality? The majority of my efforts went in vain. But I didn’t sit idle. I kept chugging along, and very soon I found such strategies & tricks that resulted in some real traction. And I doubled down on these. Guess what happened next? Yeah, these few things helped me in gaining surprising results. And I’m here to share the main areas on which I focused to finally gain better results and which helped my biggest client that the massive success with SEO so that you can also use these strategies. Keep in mind this is a single case study on SEO One important thing before we dive in: I’m not suggesting that what I’ll be sharing here is the only way to succeed with SEO. Some strategies that worked great for me might not work for you at all as every campaign & niche will have different shades. That said, there are numerous ideas in this case study that can be applied to almost every campaign you’ll ever run. The Starting Point: When I started working for this client, he was generating 20,000 visitors every month from search. Pretty much solid. His webpage ranked for a few competitive keywords as well that had between 1,000 to 5,000 monthly search volume & also received hundreds of email subscribers every month from SEO. However, there was a lot more possibility. He had genuinely amazing content and, since he had so many years of experience and results, the capability to produce incredible content on pretty much any topic in his niche, it was apparent that he had a chance of ranking for nearly any keyword in his niche over time. However, he had a major issue: his content was not optimised, and he required a lot more high-quality links. 4 Strategies That Worked in Gaining More Traffic 1. Conducting a comprehensive content audit I began by identifying all of his blog’s greatest content assets in terms of traffic (with Google Analytics and Google Search Console). He had hundreds of blog posts, but just 10 out of them received regular traffic. And hence I took down 90% of the content on his blogs.  What exactly did I do with it? I categorised each post in one of the two buckets.  Any existing content with untapped potential was placed in this bucket. Content would be placed in this bucket if it: And only five of the posts fell under this category. I had the author add a lot of information and new sections based on long-tail keywords to each of these posts. After finishing, I updated the publish date in WordPress, and without changing the URL, promoted this as a new post. The majority of these posts were either written on extremely specialised topics with little search volume or contained content that was relevant to one of the content assets we kept. I unpublished all the posts which didn’t have any SEO potential and set up a 301 redirect to the homepage or to the relevant content asset. I kept these as unpublished drafts so that the content could be used for future posts.  If a post’s content was substantially similar to one of our content assets, we 301 redirected the post to the asset. He only had approximately 30 blog posts left at the end of the content audit (including those we revamped). But, within a few months, he was generating more traffic than he had ever received before as every blog was extremely helpful, valuable, and SEO-driven. Not just did this content audit lead us to gain 600% more traffic, we required more links. 2. Ongoing outreach to build links To compete in organic search results, you already know that you need to develop high-quality links. I tried as well, however it didn’t help me acquire those links at first. I was sending hundreds of outreach emails each week and getting just 1% conversion rate at best… until I rethought my outreach strategy. Even after following the tactics experts told me to work on in the blog posts I read, I didn’t get results. And when these strategies on which I was working on didn’t work, I started looking for some new angles. I even started providing free access to my author’s courses and membership sites regardless of whether or not someone clicked on my link. And over time, I discovered something: if you have excellent content, go out to someone who has already linked to or produced comparable content, and provide them with tremendous value, you’ll see amazing conversion rates. 3. Consistently producing new, SEO-friendly content Building links regularly, I also coordinated with the author side by side to create new SEO-driven content.  By SEO-driven, I mean content created using the relevant keyword opportunities available in his niche. Many individuals create content and then look for a keyword to “optimize” it for. If you want your content to rank, this is backward. You’re simply choosing keywords out of a hat with various levels of competition, rather than discovering amazing keyword opportunities your site can rank for. You could get lucky a few times and find a low-competition keyword that you can rank for with your pre-written content, but you won’t be successful most of the time, and you’ll find it difficult to rank for anything. So, before we generated any new material, I conducted extensive keyword research to identify the best chances in

How we grew client’s Traffic to 120k/ Month In this case study, I am going to show you our main goal, which was to boost the traffic of our client’s website through organic search. Also, we wanted the client to rank for more competitive keywords. Low Traffic: When I started out for this case study, our client’s monthly traffic was a little less than 100K. Sure, that’s quite a lot of traffic, but we were looking for ways to take it to the next level. However, growing traffic in such a competitive way was a challenge in itself. And that’s where our SEO strategy comes in. The Strategies we Used To grow our client’s website traffic, we planned a new SEO strategy, focusing on extensive keyword research, on-page optimization, powerful content planning, and more. However, that means that we needed to audit the client’s backlink profile well. There were chances that some of the links were bad links, which were having a bad impact on their site’s SEO. It was important for us to spot those links.  After analysing the client’s link report, we first got a snapshot of our client’s backlink profile from Semrush. RESULT:  Improved Backlink Profile  There was a massive jump in the number of dofollow and nofollow backlinks the client’s site had. The total number of backlinks shot up to 389K from over 7,200 referring domains.  Most of these links (69%) were dofollow links while nofollow backlinks constituted only 32% of all backlinks. These backlinks helped improve their off-page SEO. Here is the snapshot of the result:  In this next step, we are going to check the client’s site for on-page SEO parameters. This is important because even the best content won’t rank well in organic search results if it’s not optimised well. To ensure that our client’s website passed all these checks, we conducted timely SEO audits using Semrush. It helped us get a detailed idea of where the site stood in terms of on-page SEO. In this section, we have discussed the next important part of our strategy – keyword research and competitor analysis.  To improve our client’s site ranking in the SERPs, it was important to target the right set of keywords. Keyword Research Before we started writing any post, we conducted thorough keyword research for better SEO targeting. We selected keywords that had good search volume, high CPC, and low competition. Selecting low competition keywords made it relatively easier for us to rank the client’s site higher for those keywords. Competitor Analysis Along with keyword research, we also conducted in-depth research about the SEO strategies of our client’s direct competitors.The goal here was to understand how well their competitors ranked for the keywords that we were targeting. Content played a central role in the SEO strategy that we devised to grow our client’s traffic.  Strategic Content Creation Content is the main point of any SEO strategy, that’s why we started creating creative ideas for our client’s blog posts and infographics based on the selected keywords. The idea was to create content that could rank higher than others and attract backlinks too. User Intent-Focused Content Another important thing that we have talked about in this SEO case study is how we created content focusing on user intent. We did this to ensure that their content aligns well with the expectations of searchers. As a result, it helped us boost the time readers spent on the client’s website. For example, note how the post below serves the basic intent behind the search request. Content Upgrades Yet another strategy that we employed was to update the already-published content on the client’s website. In this part of the SEO case study, we’ll tell you how we updated the existing content on the client’s website to make it relevant to the present day.  Then we created a plan to update them with new statistics, strategies, and examples. Here’s how we tracked all content upgrades in one place. Internal Links Addition Internal links are crucial for a variety of reasons. These include: The next step in our SEO strategy was to provide a focus on off-page SEO parameters. To achieve this, we had to get the client more brand mentions and backlinks. We put sufficient input into getting branded backlinks too, which would serve a dual purpose of improving brand awareness and SEO.  Here, the one thing that most marketers forget to give more attention to is content promotion and distribution. These two things are necessary to ensure that the content you create reaches the right audience. For this, we came up with a powerful content distribution strategy for our client.