Overview:
A leading health and fitness brand, introducing e-fitness during the COVID-19 pandemic; it operates the popular cure fit gyms in 130+ locations. In FY22, they achieved a remarkable 34% revenue growth, reaching Rs 216 crore, solidifying its prominent position in the fitness industry.
Objectives:
They aimed to enhance traffic for their Google My Business Profile as it was the primary objective. Beyond that, their secondary goals included:
- Improving the local search visibility
- Increasing the website visits
- Boosting the search impressions
Challenges:
With 200+ fitness centres nationwide, They wanted to boost inquiries and foot traffic. Recognizing Google as a primary research platform for Indians, leveraging Google My Business Profiles was crucial for enhancing enquiries and conversions.
Solution:
We have worked on the following things:
- Google Business Profile Listing Audit
- Optimising Multiple GBP Listings
- Local Citation Building
Results:
After the successful implementation of the strategies. We have got the following results:
- Overall website visits increased by 551.23% for all locations within 9 months (May-21 to Feb-22).
- Overall search impressions increased by 208.51% for all locations within 9 months (May-21 to Feb-22).
Keyword: gyms in indiranagar
Search Volume: 1000
Keyword: gyms in mumbai
Search Volume: 4400
Keyword: gym in bangalore
Search Volume: 3600