Overview:
There is a Doctor who wants to increase brand awareness, provide useful medical information about their area of expertise, and increase conversions and rankings for their site.
Strategies:
- Creating relevant articles that quickly capture the interest of individuals experiencing various symptoms.
- Enriching the website with timeless articles relevant to their field, ensuring sustained value for visitors.
- Staying abreast of industry trends and promptly generating content to align with the current demands and interests of the audience, spanning topics like allergy seasons, temperatures, back-to-school, smoke inhalation from fires, and more.
- Continuously refreshing high-performing content to uphold rankings and ensure its relevance with the latest information.
Results:
- The goal conversion rate increased by 670% and goal completion increased by 834%.
- Also, there is an increase of 102% for keywords in the #1 position. 129% increase in the keywords for the front page.
- People requesting appointments increased by 1052% with 35 featured snippets, and 120 People also asked for links.
