Overview:
A fitness brand that provides a fitness experience to customers through online and offline channels. They deal with workouts, mental wellness, healthcare, nutrition and medical care.
Objectives:
They want to bring all their fitness products under one brand name and reach out to more users.
Challenge:
- Estimate domain authority recovery timeline and expectations.
- Reduced visibility on the SERPs.
- The loss of traffic.
Solution:
- Moving to the New Domain
- Planning for the Type of Website Migration
- Migration Plan
- Initiating the Move with a Site Migration Plan
- Avoiding Pitfalls & Identifying Errors
- Validating the Migration Progress
- Monitoring Performance
Result:
- The fitness center’s DA restored from 8 to 45
- Increased ranking keywords to 1,837 from 1,346 pre-migration
- Witnessed growth of 16.37% in organic search traffic.
