MORE AWARENESS AND INCREASE IN VOLUME
BEFORE:
👉 The podiatrist had a nicely designed website but it wasn’t optimised for paid search.
👉 Then we need a dedicated landing pages with call to action, clickable phone numbers, and a pop-up form to schedule appointments.
👉 Their monthly budget was about $600/month which wasn’t a good budget for real results.
AFTER:
Strategies we used:
👉 So we implemented a manual bidding strategy to get the lowest cost per click.
👉 Then we created 2 landing pages. One for the general care patients and the other was for surgeries.
👉 The need for creating 2 landing pages was to make sure that the visitors land on the page according to their requirement or for the service they were searching for.
👉 Then we decided to show ads to the mobile device users instead of both mobile and desktop users. And we did this due to the low budget.
Our Achievements in 6 months:
1. Amount Spent: $5.62K
2. Number Of Visitors: 5.43K
3. Average Sale Value: $1200
4. Total Conversions: 164
5. Total Sale value: $196,800
6. ROI: 3401%
RESULTS:
As a direct result of the campaign, they were able to bring more patients to their clinic.
Within the time period of first 3 weeks, they were able to increase their volume of appointments by 25%
After all this, they were able to bring an average of 15 new patients per month at a Cost Per Acquisition of $45.
This case study shows the power of data-driven podiatrists who want to create more awareness of their clinic and increase the volume of patients.