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Instagram Statistics

Instagram Statistics

  • Instagram now boasts over 1 billion monthly active users.
  •     Instagram ads reach nearly 30% of internet users.
  • Instagram is the fourth most popular social networking site in the world.
  • The average users worldwide spend 11.7 hours per month on Instagram.
  • Users aged 25-34 are the biggest cohort of instagram users.
  • Globally, Instagram is Gen Z’s favourite social media platform. 

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