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Answer is simple, by getting more patients. So, the main questions for every business owners are:How can we increase footfall? How can we increase the patients list? Answer is very simple: MARKETING. TV Ads, Super expensive.Radio Ads, Super ExpensiveBillBoard Ads, Super Expensive. So what can we do here?Basic answer is: Mobile Phones. Everyone carries a phone. Best and cheapest way to show your ad is by targeting the mobile phone. Therefore, LOCAL SEO is the greatest strategy to draw potential patients close to you to your clinic. You could be asking yourself, “What exactly is local SEO?” Here’s an example of explaining what basically Local SEO is ? Example – When a patient opens Google and searches for “Dentist Near Me” or any other combination related to dentist search terms , then it is Google SEO only which is going to help you to appear on the First Page of Google’s Result Page. So Local SEO is the most powerful tool you can use to increase your patient list and foot traffic. Here is the complete Guide to the LOCAL SEO campaign process ! From where to start , How to Do and Much More. Once you’ve read through this blog, you will have a clear vision of everything related to the Local SEO process. Several techniques for making your website local SEO-friendly :  • Creating Localised Content:  Write material about your dental niche that is beneficial to everyone, such as how to maintain healthy teeth, how to enhance your dental health, and other topics connected to educating people about their dental concerns. • Optimizing Your Title Tags and Meta Descriptions #: Include relevant keywords in your title tags and meta descriptions. This will help your website appear in the search results when people search for those keywords.  • Creating Local Landing Pages: Create separate landing pages for each of your locations. These pages should include relevant information about that location, such as the address, hours of operation, and contact information.  • Adding Schema Markup: Add schema markup to your website to help search engines understand your business better. This can help your website appear in rich snippets, which are featured snippets that include additional information about your business. Schema Markup -Schema markup (also known as structured data or schema markup) is a logical vocabulary of tags or microdata added to your site’s code to improve how search engines read and represent your page in search engine results (SERPs). • Building citations: Citations are mentions of your business on other websites. They can help improve your local SEO by increasing your visibility in the search results. To build citations, you can submit your business to online directories, such as Yelp and Foursquare.  LOCAL SEO Campaign Process  STEP 1 – Start by Analysing your website and your competitors website In Detailed Analyse of your own website start by Analysing meta tags , Meta Descriptions , URL’s ,image Alt Tags, Title , and alot more. 1.  Meta Tags – Meta tags are a type of HTML tag that provides search engines and other clients with information about a website page.   Meta Description – A meta description tag typically informs and interests users’ attention with a short, meaningful explanation of what a particular page is about. They serve as a sales technique, convincing the visitor that the page is exactly what they are looking for. URL Tags – URL parameters are merely additional details that are added to the end of each link, often known as URL tags or Click tags. 2. Image Alt Tags – If an image cannot be displayed, the necessary alt attribute gives an alternative text for the image. If a user is unable to view an image for some reason, the alt attribute gives alternative information for the image (because of slow connection, an error in the src attribute, or if the user uses a screen reader). 3. Sitemaps – A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.This file is examined by search engines like Google to improve the way they index your website. A sitemap not only gives useful information about these files but also lets Google know which pages and files you believe are crucial to your website. STEP 2    Finding Money Keywords Finding money keywords is the first step towards your website analysis. A)  Make a list of essential topics based on what you are aware of regarding your company. The best method to do this is to Put yourself in the shoes of the buyer of your product and then think of the general terms people are going to enter in the search engine when they are searching for the services you offer. B)  Identify Keyword Ideas So following that , now you can generate keyword ideas using Google Trends and Google’s Adword Keyword Planner. Here by using these you can uncover hundreds of variants of your Money keywords. C) If you’re having trouble coming up with more keywords that searchers might use you can also see the related search terms that appear at the end of the page when we search on a search  engine. Want a reward? Enter a few of those relevant search terms and check the terms that are related to them. There are many types of keywords and the keywords differ by length , intent, target and by role. So further Keywords by length are – Long Tail Keywords – Long Tail Keywords are the most specific keywords and they are usually longer than the normal keywords.They are not very competitive. They have a less search value but they have a high conversion value. Think about – you are looking for heels and you google heels only. It is a head term and is a very broad keyword. What are the chances they will buy on your site? Here you will end up clicking through some sales or discounts and will

Do you want to generate real 10,000+ organic users from search engines every month?Do you want to generate 1000+ leads from search engines?Want to boost your business organically without spending anything on paid ads?If this is the case, this article is for you! The real estate industry is fiercely competitive, particularly in major metropolitan areas. Everyone is out to increase their visibility and get those listings, from the sole proprietor trying to make ends meet to the massive national conglomerates. Fortunately for you, you won’t have to compete with hundreds of thousands of other real estate agents online. Because you serve a hyperlocal area, you are only competing with others in that same hyperlocal area. Of course, depending on where you live, competition can be fierce, even among small businesses. Local SEO, on the other hand, gives you a fighting chance. As long as you understand what you’re doing.  The following are ten suggestions for improving your real estate website so that it can dominate local searches. 1. Begin With An SEO Audit: Before you can figure out where you’re going, you must first figure out where you are. Even though doing an audit can take some time, it provides you with the data you need to create a strategy and acts as a measure for your success. If you answered no to any of these questions, there is a reason. The SEO audit will assist you in determining this. The following are important areas to concentrate on: Site Structure: XML sitemap, robots.txt, redirects. Page Structure:Titles, meta descriptions, heading tags, alt tags, URLs. Content:A website’s structure, keyword and link placement, graphic components, duplicate content, redirects, and canonical tags. Links:Broken links, interlinking with other pages on your website, and outbound and inbound links. Usability:Accessibility, mobile-friendliness, site speed. 2. Enhance for Search: After receiving the results of your audit, make a plan to deal with each of the problems.It’s best to take a systematic approach to avoid missing anything.After you’ve addressed the issues, search for other strategies to boost your overall optimization. Emphasis on: 3. Ensure That Your Website Is Accessible: Everyone should be able to easily access the internet, regardless of their impairment. The user experience suffers if the website is not developed with accessibility in mind, even though screen readers aid the visually impaired. The Americans with Disabilities Act was passed before there was extensive internet access, so most people don’t think about how it affects online media. All companies must ensure that their websites comply with ADA regulations, but real estate agents are particularly at risk because of the high number of lawsuits they face. Basic rules for adhering to the ADA include: You must also ensure the following to be fully ADA compliant: This means that your website must function properly on smartphones and tablets if you want to maintain a positive relationship with Google and your potential customers. The following are the key areas to concentrate on when it comes to mobile optimization: A responsive design adapts your site to fit the screen of any device, which is critical for usability. Visitors will likely return to the search results if they have to wait too long for a more user-friendly site. Keep things as simple as possible. The more steps a user must take to achieve their goal, the less likely they are to complete the process completely. The Mobile-Friendly Test tool will assist you in determining whether your current site passes the test and will provide you with a list of issues that require your attention. Minimise your code and optimise your images to make things go faster. Use an emulator to see how your content looks on different devices. The more places your website is listed, the better, with your name, address, and phone number consistent across all of them. Why? It is advantageous to: Without social media accounts, real estate companies will struggle to become visible online. It can be tempting to try to be active on every social media platform, but it’s better to focus on a few and do them well than to spread yourself too thin and have poor content. Consider Instagram, Twitter, and Pinterest in addition to Facebook. Share your blog posts, videos, and other vital information on these social networks, such as news, statistics, and more. Use visual content to promote your website on Instagram and Pinterest. Display on Facebook the best sales opportunities. Add geo-targeted keywords to your descriptions and localised hashtags whenever you share content on social media. Prioritising the types of content you will include is crucial because, as a small business, you don’t have the resources to compete with big businesses. Your blog should include a variety of: Visual Content: Interviews with proprietors of local businesses It may take some time to interview local business owners, but the effort will be worthwhile. These interviews offer a distinctive viewpoint on your neighbourhood and show prospective homebuyers how lovely it is. To spread the word and broaden your audience, business owners will probably post these interviews on their websites and social media channels. Spend a few minutes optimising the content for search engines before posting it and sharing it. Titles, headings, and subheadings, meta descriptions, alt text, hashtags, and URLs should all contain the relevant geographic keywords. It can assist you in standing out from the crowd. Consider: You can reuse that video content to create new content for social media and your blog, allowing it to serve you in as many ways as possible. Take the time to optimise your video content for local search. Include geo-targeted keywords in your headlines, descriptions, and hashtags. Subtitles and a transcript should be added for accessibility. When you include the transcript in the description, search engines find it easier to crawl and index the content. In the description, include links to your social media profiles, website, and any related listings. If you want your site to display rich snippets in search, you should use it wherever possible. Real

PPC (Pay Per Click) advertising refers to online paid ads that generate clicks to a website. Each time an ad is clicked, the advertiser pays the publisher (the platform hosting the ad) an amount determined by an auction. If you’re looking to get more clicks on your affiliate links or drive traffic to your website, a PPC campaign is a reliable way to achieve it. This article covers the ins and outs of PPC, including tips on strategy and budgeting. We’ll tackle how to set up your paid ad campaigns the right way and talk about using best practices to ensure success. What is PPC advertising? PPC advertising is an excellent way of boosting traffic to websites that may not have worked their SEO magic yet for the same keywords and phrases. In addition, it can be helpful to draw attention to promotions or sales if you are running an e-commerce website. Typically, PPC ads appear when people type relevant keywords and phrases in a search toolbar, be it a search engine or social media platform. Clicks are straightforward to track, and you only pay for traffic directed to your site. With the most popular PPC pricing model, cost per click (CPC), you pay only when someone clicks your ad. Marketers often talk about ‘buying clicks’ because that’s what PPC is all about. You’re paying a publisher, be it Facebook, Google, or Bing, each time someone clicks a link pointing to your landing page. Marketers often deploy PPC ads to appear at the top of search engine results pages and target people on social platforms. On Google’s search results page, PPC ads appear at the top of the search results, above the organic links. They are the ‘sponsored’ posts on your Facebook feed, and the results marked ‘Ad’ on Bing and Google. The idea is that people searching for keywords related to your product or service will find your ad, click through to your website/landing page, and complete the action the page is promoting. Clicks on social media platforms are encouraged by visually engaging ads targeted to the intended visitor. In search engines, PPC ads typically blend in with the overall search results by look and feel. Here is an example of a PPC ad targeting the keywords “travel insurance” There is not much difference between the paid ads at the top of the page and the organic listing at the bottom. Types of PPC ads There are a host of options when it comes to PPC advertising. The following are the most common types: Paid search marketing Paid search marketing refers to ads that companies show on search engines. Ads are listed in the sponsored listing section of the search engine or on a partner site, usually above the organic results. Advertisers pay each time people click on their ads. These ads are targeted based on a keyword list that the advertiser specifies. They contain specific, targeted keywords and direct users to a landing page. Display advertising With display advertising, ads come in a variety of mediums. Unlike paid search, banner ads rely on visual elements such as images, animations, video, and audio to communicate goals and drive clicks. Display ads generally return a lower click-through rate (CTR) than search ads, but they can be useful for companies looking to build brand awareness or retarget users who have visited their website Social media advertising Given the volume of people using social media platforms, sites like Facebook and Instagram are full of potential customers. With ads on these platforms, you can often target specific demographics with specific interests. This will help increase awareness of your products and services, bringing them to the attention of people most likely to be interested in them, helping you achieve a higher CTR as a result. Retargeting PPC advertising Retargeting, also known as remarketing, uses cookies to show people specific ads based on their online activities. You can drop an anonymous browser cookie when a visitor comes to your site; then, when this visitor moves on to another site, the cookie will display your ads. Retargeting isn’t only for banner ads; it is also used for social media campaigns and email automation. How much do PPC ads cost? As the name suggests, PPC ads are charged per click. Some platforms, like Facebook, offer advertising on a PPC model as well as on a CPM (cost per 1,000 impressions). In the latter’s case, an “impression” refers to each time your ad displays on someone’s screen. Using PPC ads for affiliate marketing Affiliate marketers commonly use PPC ads to promote their products and services. Mostly, they place ads on: search engines price comparison websites targeted content sites Since affiliate marketing is based around cost per action (CPA) – when someone clicks on an ad and completes an action, such as buying something or providing an email address, payment is closely aligned with results. This type of marketing requires ongoing management to get the best results. Factors that can negatively impact this kind of PPC marketing include poor ad response, poor placement, and competitive keyword bidding for brand terms. How does Pay Per Click advertising work? As we’ve established, advertisers use PPC to promote their products or services. They pay the publishers (Facebook, Bing, Google Ads, etc.) to display their ads, and are charged when they click on their ad. The set-up process plays out as follows: Make an account on Google, Bing, or Facebook’s ad platform and set up your billing details. Create an ad that fits the platform’s specifications. This might be a small text ad, or could be an image or video. Specify the keywords you want to trigger the viewing of your ad. On some platforms, you can specify your landing page, and the platform will match your landing page to relevant keywords dynamically. Specify how much you’re willing to pay each time someone clicks on your ad. This is called your Max CPC or “bid.” When someone types one of the keywords or